Definition: an outside advisor who works with companies to define the direction, create strategies, and advise on current trends in the market
Marketing consultants are your data nerds. Scientists of the numbers of conversion, A/B testing, current marketing trends, and strategies to get your company notices among all the competition.
Consultants are those who help give your in-house staff direction on next steps, areas to improve, and messages to implement to bring your customers to you.
Consultants give you metrics by which to judge your marketing success, analyze customer life-cycle trends, and capitalize on new markets and customers.
Reviewing and tracking analytics is a key step in understanding which efforts are bringing you the biggest return. Data shows where you can improve on your Search Engine Optimization, which email campaigns are landing with your target audience, and where in your sales flow customers fall out of the process.