Definition: design is more than your logo, website, and branding details, it's the underlying element that attaches your company to your brand
Design isn't just creating cute graphics for insta.
Design is the way you communicate your company to your customers, both current and potential.
Design is what draws your customers to your brand. If someone were to look at your most recent design work - without knowing anything about your company - what would they think? What would they feel? What impression would your business leave on them?
Design isn't hanging your hat on the newest trendy font.
Design is understanding the impact that fonts, layout, colors, have on your customers.