Definition: creating a narrative to connect your customers to your brand, communicate your values, and share with your customers the worth in your product
Storytelling isn't spinning a yarn for your customer to get them to purchase.
Storytelling is sharing the heart behind what you do with your customer.
It's sharing how you're unique, what makes you different.
Often times we have the hardest time identifying our own story because it aligns so intrinsically with who we are we don't see it as a story. But the passion behind why you do what you do is the story that customers want to hear to convince them to purchase your product, and even more, to tell their friends about it because they fell in love with more than just the product.
Storytelling becomes an integral part in creating a wildfire worth of mouth brand that sells your product by referral.
Every company has a story, and your visitors want to hear yours. Storytelling is a great opportunity to give a full background on who you are, what your team does and what you have to offer.