Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
Branding isn't just your logo.
Branding gives your company a clear direction on guidelines to keep your image cohesive so that customers recognize your product, advertisements, and social posts immediately.
Branding ensures that your company puts out content that will attract your ideal customer.
Branding evokes the same feeling from potential customers across all platforms, advertisements and offerings.
Consistent branding leads to a strong connection between your potential customers and your product. Identifying who you are is just as important for you and your employees as it is for your customer.
Branding is how, what, where, and why you plan on communicating your product offering to the public. It covers the channels you plan on utilizing, and the content you provide, both visually and verbally.
If you have to ask yourself what you should say every time you want to post a message about your product, then you're probably missing some part of your core branding that you should have defined.